Redesigned MBA website Launches
Friday, July 17, 2009 / Bookmark & Share
Blacksburg—The Virginia Tech MBA program launched a newly redesigned website Friday, July 17, 2009. Enhancements to the site include dynamic news feeds, social media, video and blog tools in addition to increased information on courses and the admissions process. The goal of this redesign is to make the mba.vt.edu a more meaningful source of information for three target populations: prospective students, current students and alumni.
According to Melanie Johnston, Associate Director for Marketing and Recruiting, visitors to mba.vt.edu will experience a website with a more vibrant design featuring web 2.0 tools and deeper content organized by audience. “This new design will connect an expanded population of visitors with the information and resources they need while keeping the experience dynamic and fun. We want to engage the site’s traffic, turning visitors into site ‘users’” says Johnston.
Content Deeper and More Accessible
The site is organized to provide quick and direct access to all of the resources prospective, current students and alumni want, in addition to excellent resources these audiences need such as expanded academic details for current student planning and alumni chapter contacts for alumni.
Other expanded selections include the application section which took content from 1 page on the previous design and expanded it to more than 13 separate pages organized by sub-topics related to the application process. In this new design current and prospective students are connected to career planning tools tailored to their uniquely different needs and desire for data on career paths and placement data. One such career planning tool for the prospective student audience details career possibilities for the each academic concentration offered in the MBA program, demonstrating the diverse career possibilities available in the Virginia Tech MBA program.
RSS feeds have also been added to the site which will help expand the availability of information on the MBA program to a larger online audience.